We are extremely pleased to announce the addition of Chipotle Mexican Grill (NYSE:CMG) to our expanding client roster!
The fast casual chain which earned ~$4.5 billion in revenue last year across more than 2,400 locations will now have direct access to the Quantifind platform, which combines and analyzes millions of 1st- and 3rd-party unstructured consumer conversations for client brands and their competitors.
Chipotle will gain best-in-class, real-time analytics explaining the motivations behind customer buying decisions.
“Quantifind has been great to work with as we prioritize key insights from enormous amounts of cluttered data,” said Scott Boatwright, Chief Restaurant Officer at Chipotle. “Through Quantifind, we can more effectively curate guest feedback across thousands of stores and millions of verbatims in a way that tells us what’s most important.”
Quantifind’s patented AI uniquely integrates unstructured social media content, receipt survey data, web feedback, and structured business KPIs to extract signals predictive of sales. The company’s restaurant platform is configured with third-party data for the top 65+ restaurant brands, automatically identifying revenue-driving consumer and competitive insights for both analytics and market research functions across marketing, operations, and culinary departments.
“We’re thrilled to add Chipotle to our quickly growing roster of top restaurants,” said Ari Tuchman, our CEO and Co-founder. “Chipotle pioneered the fast casual industry and we are excited to provide the insights needed to help them define the next chapter in its brand story.”
In an industry where consumers have a proliferation of choice and loyalty is more contested than ever, Quantifind is a must-have consumer and competitive intelligence resource to help restaurants understand consumer buying decisions for their brands and the competition.
“Since coming on board, Quantifind has quickly helped give us a 360-degree-view of our brand from our guest’s perspective and insight into how we compare to our competition, “said Chris Brandt, Chief Marketing Officer at Chipotle. “Quantifind’s breadth of industry perspective and speed to insight has been very impressive and we look forward to continuing our work with them.”
We now work with more than a dozen restaurant clients including eight of the top 20 QSR / fast casual brands!