Today we're announcing the addition of Jack in the Box restaurants to our growing list of restaurant clients. This is our 3rd such announcement in just the last 6 weeks (read more about Chipotle and Arby's).
JITB will leverage Quantifind’s unique artificial intelligence correlating unstructured data to revenue, with access to analytics explaining customer spending decisions. With this new level of explanatory insight across millions of first- and third-party unstructured consumer conversations for its brand, plus a layer of intelligence atop publicly available third-party (social) conversations for its competitors, Jack in the Box now has additional real-time data to explain movements in sales and can more dynamically respond to micro- and macro-movements in the marketplace.
“Quantifind is unique in that allows us to tie our voice-of-customer and social data to actual sales and traffic trends. Quantifind is enabling us to get answers to questions that have been difficult to answer with traditional market research and now we can get these answers in real time. This is an actionable and insightful way for us to leverage our wealth of unstructured data,” said Karen Trissel, Chief Consumer Intelligence Officer at Jack in the Box.
Our patented AI platform integrates unstructured social media content, open-ended receipt survey data, web feedback, and structured business KPIs to extract signals predictive of sales. The company’s restaurant platform is configured with third-party data for the top 65+ restaurant brands, automatically identifying revenue-driving consumer and competitive insight for both analytics and market research functions across marketing, operations, and culinary departments. With the addition of Jack in the Box, Quantifind now works with more than a dozen restaurant brands including 8 of the top 20 QSR / fast-casual brands.
“Jack in the Box is a top-flight brand with innovation in its DNA, so we are proud to help them best understand their customers’ buying decisions. Their progressive, incisive team makes for a natural partnership with us,” said Ari Tuchman, our CEO and Co-founder. “We’re eager to help Jack in the Box with new, specific revenue-driving data stories around customers, competitors, service, and menu items.”