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How SIGNUM extracts revenue signals from unstructured data

Quantifind links consumer conversation to business performance
What makes our approach unique?
  • Signum doesn’t merely organize noise, it uses patented signal extraction to surface revenue-driving insights.
  • Signum ingests third party unstructured data sources, including social, forums, and reviews.
  • Signum uses first party voice-of-consumer data, including call logs, surveys, and NPS, to augment its models.
Why does this matter?
  • Signum discovers—and helps leverage—the buyer signals that are really moving the needle.
  • Signum can measure the impact, in dollars, of campaigns and sponsorships on targeted audiences.
  • Signum’s superior targeting and creative messaging insights lead directly to smarter media activation