Affinity • Build audiences that reach beyond your core • Drill in to discover why your content or brand is appealing (or isn’t) to your target • Know what audiences give you the best leverage against competition • Activate quickly •
Find audiences or ad partners most aligned with your brand when lookalike and retargeting models saturate
Examine less-frequently-targeted (and less-expensive) audiences and over-indexed brand affinities
Build clustered audiences that eliminate heavy overlaps and increase conversion for the same ad dollars
Download audience data or create Facebook Saved Audiences with a single click, ready for activation
Quickly, organically discover affinities and build audiences. All it takes is a name to get started. It could be a consumer brand, a network, a personality… Affinty does the rest.
Based on general—or your very specific—target criteria, we’ll find audiences that over-index vs. the general population or a specific competitor or vertical
Rely on our patented artificial intelligence to create audience groups that minimize overlap and optimize reach, or adjust and refine for yourself
Investigate, then activate. Discover shared interests, find out the who and why, then activate with confidence.
Affinity’s cluster visualizations allow you to clearly see categorical relationships in audiences—what they watch on TV, what they wear, what music they listen to, where they eat, what they drive…
Quickly and easily activate to Facebook or Instagram, save and manage audiences inside the app, or download audience data.