Case Studies

Global companies and brands use Quantifind to connect the dots between what their customers are saying – and what they’re buying.

automotive

Finding the correlations to sales

A luxury car maker released a new high-end SUV and tested several commercials featuring the vehicle driving at quickly around a tree-lined mountain. When the ads didn’t test well, Quantifind’s signal extraction revealed that the target audience was much more interested in the car’s interior. We helped them find the part of the driving experience – sitting in the car – that was much more closely aligned with sales. As a result, they adjusted their marketing strategy to improve sales.

QUICK SERVICE RESTAURANTS

Letting the data talk to you

A national QSR chain wanted to bolster its breakfast sales, and was particularly interested in appealing to young people. Quantifind’s explanatory analytics solution helped it discover that the best way to sell more breakfast to teens was to offer better coffee to moms, since young people rely on their mothers for a ride to school. The restaurant expanded its coffee offering, attracting more moms and their teens, leading to immediate growth in both coffee and breakfast sales.

BEVERAGE

Finding a surprise opportunity in pairing

A Mexican beer brand intuitively thought its beer was best paired with Mexican food. So it focused on promoting their beer alongside tacos. However, Quantifind’s explanatory analytics solution revealed that drinking its brand of beer with pizza was much more closely correlated with beer sales. What’s more, while pizza and beer seems like an obvious combo, we found an opportunity for this brand to take advantage of a competitive weakness next to pizza and steal market share with the pairing.

TELCOM

Changing course in real time

A major telecom company spent several years publicly reinforcing the strength of its network coverage, and had invested in an extremely popular commercial emphasizing this advantage. However, customer churn remained an issue even though people loved the ad. Quantifind’s explanatory analytics solution revealed that data plans, not network coverage, were more closely correlated to customer retention and churn. As a result, the company revamped its creative messaging strategy and immediately saw a 3% improvement in customer retention and sales.

FINANCIAL SERVICES

Challenging demographic assumptions

A large financial institution debated whether to boost its appeal with young people by investing resources into major improvements of its mobile app. Quantifind revealed that investments in its mobile app would appeal most to older demographics, while in-brand experiences would appeal most to younger customers. The data also revealed surprising results about the appeal of mobile payment options among male and female consumers. As a result, the financial institution is rethinking its launch strategies to optimize results with the right demographics.

retail

Finding the competitive edge

In a competitive landscape, a major retailer was struggling to get ahead. Sales of a product were exactly even with those of a competitor, and the brand was looking for new ways to grow that were still on-brand. Quantifind’s explanatory analytics solution revealed that our client’s product was 4x more likely to be given as a gift than the competitor’s product was. We nudged the retailer to revamp its marketing strategy to focus on gift-giving periods … and not just conventional holidays, but also major milestones and turning points in a person’s life.

SPONSORSHIP

Zeroing in on actual ROI

A major soft drink brand was preparing to negotiate renewal of its sponsorship agreement with an NFL franchise. The brand believed the sponsorship was fruitful but Quantifind analysis revealed the arrangement was driving fewer sales than believed. Armed with this insight, the brand negotiated better terms with the NFL team, including a multi-million dollar increase in sponsorship placement value and branding on the team’s practice field. The analysis became the brand’s template for evaluating and optimizing sponsorship activities.

ENTERTAINMENT

Appealing to the widest audience

A major film studio spent close to $40 million producing a war movie. But early responses to the ads showed that audiences viewed the film as a potential propaganda piece for the sitting President, thereby possibly alienating half of the country. Quantifind help the studio tweak the ads’ narratives away from the policies that led to the war, and focus instead on the valor of the soldiers involved -- a theme upon which almost everyone can agree. As a result, the movie opened to box office numbers 41% higher than initially projected.

PHARMACEUTICALS

Getting the timing right

A major pain reliever believed its analgesic was taken largely at night, so consumers could sleep well through their pain. We showed its team that a good percentage of people actually preferred taking the medication in the morning to help them get through the day. Accordingly coffee and tea were large drivers of consumption; there were excellent opportunities to brand the medication as something taken in the morning. As a result, the company is revisiting its marketing and creative strategies to take advantage of this new insight.

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